StrategyLand

is a seasoned professional with over two decades of experience in the Fast-Moving Consumer Goods (FMCG) in different industries (Retail, Food and Beverages, Tobacco), where she has held various managerial roles.

Her expertise lies primarily in marketing and consumer insights, providing her with a deep understanding of consumer behavior and market dynamics.

For the past six years, Ina has been at the forefront of Agile Transformation and Design Thinking within Philip Morris International, pioneering new ways of working in an Agile project-based organisation.

Her significant contributions to innovation have led to a transformative impact on business processes.

Currently, as the owner of STRATEGYLAND and a PhD candidate, she continues to provide expert consultancy in business strategy, brand building and Agile transformation, further solidifying her reputation as a leader in her field.

Strategy plan development

Brand Building 

Consumer Insights

Design Thinking Workshops

Agile Transformation 

Marketing Due Diligence